Top 24 Form Builder Software in 2025 (For Businesses)

In today's fast moving world, online form products have become essential tools for businesses of all sizes. Whether you're collecting leads, processing orders, gathering feedback, or managing registrations, the right form builder software can streamline your operations and enhance customer engagement.

This comprehensive guide examines 24 leading form builder solutions available in 2025, evaluating each on key criteria including features, pricing, ease of use, integrations, and special capabilities. We've focused on solutions suitable for small and growing businesses, including both industry giants and promising newcomers.

The Online Form Builder Landscape in 2025

The form builder market continues to evolve rapidly in 2025, with established players enhancing their offerings and new entrants bringing innovative approaches. Several key trends have shaped the current landscape:

1. AI Capabilities: The most significant development has been the incorporation of AI capabilities, from form generation to response analysis.

2. Conversational Interfaces: Many platforms now offer chat-like experiences that boost engagement and completion rates.

3. Increased Security & Compliance: With growing data privacy regulations, form builders have strengthened their security features and compliance certifications.

4. Deeper Integrations: Form builders have expanded their ecosystem connections, becoming central hubs in business workflows rather than isolated tools.

5. Specialized Solutions: The market has seen greater segmentation, with some products focusing on specific industries or use cases.
   
   

For small businesses, this evolution means more choice but also more complexity in selecting the right solution. Let's break down the options.

The Entire List: At a Glance

Best Free Online Form Builders

For businesses on a tight budget, several platforms offer robust free plans that might be sufficient for basic needs:

1. Google Forms: Completely free with unlimited forms and responses. While basic, it's perfect for simple surveys, quick data collection, and internal use.
   
   

2. Tally: Offers unlimited forms and responses on their free plan (under fair use). With a simple interface and clean design, it's surprisingly powerful for a free tool.
   
   

3. Cognito Forms: Their free plan includes unlimited forms with up to 500 submissions per month, plus advanced features like calculations and conditional logic.
   
   

4. HubSpot Forms: Free unlimited forms with integration to HubSpot CRM. Particularly valuable if you're already using HubSpot's free CRM.
   
   

5. Microsoft Forms: Free with any Microsoft account, offering solid basic functionality especially for those in the Microsoft ecosystem.

Now, let's examine each form builder in detail to help you make an informed decision.

A Detailed Breakdown of the Best Form Builder Software

1. Google Forms

Google Forms remains the most accessible entry point to form building in 2025, offering a completely free solution that integrates seamlessly with other Google products.

Pricing:

• Free Plan: Completely free with unlimited forms and responses

• No paid tiers available

Key Features:

• Unlimited usage with no restrictions on forms or submissions

• Basic question types (multiple choice, text, dropdown, etc.)

• Real-time responses tracked directly in Google Sheets

• Basic conditional branching (go-to-section based on answers)

• File upload support

• Collaborative editing with Google Workspace users

• Mobile-friendly forms by default

Pros:

• Completely free for anyone with a Google account, making it perfect for startups and budget-conscious businesses

• Extremely easy to use with virtually no learning curve

• Seamless integration with Google Sheets for response analysis

• Automatic response summaries with basic charts

• Collaborative features allow teams to work on forms together

Cons:

• Very limited design customization options

• Basic conditional logic only (no complex branching)

• No payment processing capabilities

• Limited branding options

• No advanced features like save-and-continue or calculated fields

• Minimal analytics beyond basic response counts

Best For:

• Basic surveys and quick data collection

• Internal team feedback or event registrations

• Educational settings and simple customer feedback

• Users who prioritize ease of use over advanced features

What people say:

Users appreciate Google Forms for its simplicity and reliability, though many outgrow it as their needs become more complex.

According to one analysis: "Possibly the greatest benefit of Google Forms is the convenience factor" with the ability to "create unlimited forms" being a major advantage for small organizations with limited resources.

2. Microsoft Forms

Microsoft Forms offers a straightforward form building experience tightly integrated with the Office 365 ecosystem, making it particularly valuable for businesses already invested in Microsoft's tools.

Pricing:

• Free Plan: Available with any Microsoft account

• Business Use: Included in Microsoft 365 subscriptions (no separate fee)

Key Features:

• Basic form fields and question types

• Quiz mode with scoring capabilities

• Real-time response charts and analytics

• Basic branching logic

• Microsoft ecosystem integration (Excel, Teams, SharePoint)

• Multi-language support for international use

• File upload (limited to organization members in some cases)

Pros:

• Free with Microsoft accounts and included in Office 365 subscriptions

• Clean, straightforward interface that's easy to learn

• Direct integration with Excel for data analysis

• Embed forms in Teams, Outlook, or SharePoint easily

• Real-time response charts provide immediate insights

Cons:

• Limited advanced features compared to dedicated form builders

• Basic conditional logic only

• Less customization in design/branding than competitors

• No payment processing capability

• Cannot be purchased standalone (requires Microsoft account)

• Fewer integrations outside the Microsoft ecosystem

Best For:

• Organizations already using Microsoft 365

• Internal company surveys and feedback

• Educational quizzes and assessments

• Basic data collection needs

What people are saying

Users praise the integration with Microsoft products but note the limitations compared to specialized form tools.

"Microsoft Forms makes creating effective forms effortless thanks to a beginner-friendly interface, but lacks advanced features like conditional logic and third-party integrations." Source

3. JotForm

JotForm stands out as one of the most powerful and versatile form builders available, offering extensive features while maintaining user-friendliness.

Pricing:

• Free Starter: 5 forms, 100 submissions/month, JotForm branding

• Bronze: ~$34/month for 25 forms, 1,000 submissions

• Silver: ~$39/month for 50 forms, 2,500 submissions

• Gold: ~$99/month for 100 forms, 10,000+ submissions

• Enterprise: Custom pricing for higher volumes

Key Features:

• Extensive template library (10,000+ templates)

• Advanced conditional logic for smart forms

• Calculation fields for dynamic computations

• Multi-page forms with progress indicators

• Payment processing with multiple gateways

• File uploads with cloud storage

• E-signature fields for digital documents

• Form widgets (100+ specialized fields)

• PDF generation from submissions

• Approval workflows for team processes

Pros:

• Extremely feature-rich while maintaining ease of use

• Huge template library means rarely starting from scratch

• Powerful conditional logic and calculations for smart forms

• Excellent integration ecosystem (connects with dozens of services)

• Strong payment capabilities (works with PayPal, Stripe, Square, etc.)

• Advanced features like save-and-continue and form encryption

Cons:

• Free plan is quite limited (100 submissions/month)

• Paid plans are more expensive than some competitors

• JotForm branding on free plan forms

• Advanced features may require higher-tier plans

• Some users note the table view lacks relational database features

Best For:

• Businesses needing complex forms with calculations or logic

• Companies collecting payments through forms

• Organizations requiring extensive integration options

• Those valuing a balance of power and ease of use

What people say:

Users consistently praise JotForm's power and flexibility, though some note the cost as forms and submissions scale up.

"Jotform comes equipped with a vast library of customizable form templates that allow you to create anything from contact forms to payment pages. Users can create automated workflows for a streamlined experience, and conditional logic helps by only displaying relevant fields based on user responses." Source

4. Typeform

Typeform revolutionized the form experience with its conversational, one-question-at-a-time approach that delivers superior engagement and completion rates.

Pricing:

• Free: 1 user, 10 responses/month, 10 questions per form

• Basic: ~$29/month for 100 responses/month, unlimited questions

• Plus: ~$50/month for 1,000 responses, payments, custom domains

• Business: ~$83/month for 10,000 responses, advanced features

Key Features:

• Conversational interface showing one question at a time

• Logic jumps for personalized form flows

• Answer piping to reference previous responses

• Media-rich forms with images, GIFs, videos

• Payment collection via Stripe

• Multi-language support

• Hidden fields for tracking or pre-filling data

• Custom themes and design options

• Strong integration options (500+ via native and Zapier)

Pros:

• Beautiful, engaging user experience boosts completion rates

• Highly intuitive builder that's easy to learn

• Modern, visually appealing forms that enhance brand perception

• Strong for quizzes, surveys, and lead generation forms

• Good integration ecosystem, especially for marketing tools

• Mobile-optimized experience by default

Cons:

• Free plan extremely limited (just 10 responses)

• Higher cost per response compared to competitors

• One-question-at-a-time format may not suit very long forms

• Advanced features like payment collection require higher plans

• Limited built-in analytics compared to dedicated survey tools

Best For:

• Lead generation forms where user experience matters

• Customer feedback and satisfaction surveys

• Interactive quizzes and assessments

• Brands focused on design and user experience

What people say:

Users love the engagement and conversion benefits of Typeform's approach, though many mention the premium pricing structure.

"Typeform's key strength is its user-friendly interface, which allows for the easy creation of beautiful, conversational forms and surveys. Its unique, one-question-at-a-time format creates an engaging experience that boosts completion rates." Source

5. Wufoo

Wufoo (a SurveyMonkey product) offers a reliable form solution with a focus on simplicity and stability, making it a trusted choice for straightforward form needs.

Pricing:

• Free: 5 forms, 100 entries, up to 10 fields per form

• Starter: $19/month (annual: ~$14/month) for 10 forms, 500 entries

• Professional: $39/month (annual: ~$29) for unlimited forms, 5,000 entries

• Advanced: $99/month (annual: ~$74) for higher limits (25k entries)

• Ultimate: $249/month (annual: ~$183) for very high volume needs

Key Features:

• 400+ pre-designed templates for quick start

• Payment processing with multiple gateways

• Basic conditional logic and field rules

• Report builder for simple data visualization

• Notification system for email/text alerts

• File upload fields

• Database storage for submissions

• API access for developers

• Basic form security (CAPTCHA, SSL)

Pros:

• Battle-tested reliability from a long-established provider

• Large template library speeds up form creation

• Payment processing works well for simple transactions

• Strong integration ecosystem (1,000+ via Zapier and native)

• Real-time notifications for new submissions

• Built-in reporting and charts from your data

Cons:

• Interface and themes feel somewhat dated

• Conditional logic is more basic than newer competitors

• Customizing form appearance can require CSS knowledge

• Free plan limits are restrictive (100 entries)

• Hasn't seen many innovative features in recent years

• Some users report occasional notification inconsistencies

Best For:

• Small businesses needing reliable, no-frills forms

• Simple payment collection or event registrations

• Organizations valuing stability over cutting-edge features

• Basic data collection with straightforward reporting needs

What people say:

Users appreciate Wufoo's reliability and simplicity, though some note it lacks the modern feel of newer competitors.

"Wufoo is a basic, simple, and easy-to-use form building tool that allows you to build custom HTML forms for contact information, online surveys, event registrations, payments, RSVPs, and much more." Source

6. Formstack

Formstack provides a comprehensive form solution aimed at businesses with more complex needs, particularly those requiring workflow automation and sophisticated data handling.

Pricing:

• Free Trial: 14 days, no permanent free plan

• Starter: ~$50-$59/month for 1 user, 20 forms

• Teams: ~$125/month for 5 users, 100 forms

• Pro: ~$208/month for 10 users, 1,000 forms

• Enterprise: Custom pricing for higher needs

Key Features:

• Drag-and-drop form builder with intuitive interface

• Advanced conditional logic for complex form flows

• Electronic signatures for legal documents

• Calculation fields for dynamic computations

• Conversion optimization tools like A/B testing

• Workflow automation for approvals and routing

• Multi-user collaboration with role-based access

• HIPAA compliance options for healthcare use

• Offline forms via mobile app

• Save and resume functionality

Pros:

• Powerful feature set suitable for complex business processes

• Native e-signature capability streamlines document workflows

• Extensive integration options (50+ native connections)

• Advanced security features including compliance certifications

• Conversion optimization tools help improve completion rates

• Recently added AI-powered form generation capabilities

• 300+ industry-specific templates save time

Cons:

• No permanent free plan (trial only)

• Higher starting price point compared to many competitors

• Some features only available on higher-tier plans

• Learning curve for utilizing advanced capabilities

• Interface has many options that can feel overwhelming

• Customer support can be slower on lower plans

Best For:

• Medium-sized businesses with complex form requirements

• Organizations needing electronic signature collection

• Healthcare companies requiring HIPAA compliance

• Teams that need collaborative form building

• Businesses wanting to automate form-based workflows

What people say:

Users value Formstack's comprehensive feature set but note the price point is higher than basic solutions.

"Formstack provides advanced features like conditional logic, file uploads, electronic signatures, and data encryption, while offering over 300 templates for healthcare, education, and sales industries." Source

7. FormAssembly

FormAssembly specializes in secure, enterprise-grade form solutions with exceptional Salesforce integration, making it the go-to choice for organizations heavily invested in the Salesforce ecosystem.

Pricing:

• Free Trial: 14 days, no permanent free plan

• Professional Plan: ~$83/month for 1 user, 1,000 responses

• Premier Plan: $208/month for 3 users, 10,000 responses

• Enterprise: $375/month for 5+ users, 100,000 responses

• Compliance Cloud: Custom pricing for regulated industries

Key Features:

• Deep Salesforce integration without coding

• Two-way Salesforce data exchange (prefill/submit)

• Strong data security with field-level encryption

• Compliance certifications (HIPAA, GDPR, FedRAMP)

• Multi-page forms with save and resume

• Advanced field validations and conditional logic

• Payment processing (Stripe, PayPal, Authorize.net)

• Directory authentication integration (LDAP, etc.)

• FormAssembly Workflow for form sequences

Pros:

• Unparalleled Salesforce integration capabilities

• Excellent security and compliance features for sensitive data

• Ability to prefill forms with existing Salesforce data

• Highly stable and performant for enterprise-scale deployments

• Good handling of complex, data-heavy forms

• Strong support for regulated industries (healthcare, finance, government)

Cons:

• High starting price (~$83/month)

• Primarily focused on Salesforce integration (may be overkill if not using SF)

• User interface is functional but not as modern as some competitors

• Initial Salesforce connector setup can be complex

• No free permanent plan

• Fewer integrations outside of core CRM/payment connections

Best For:

• Organizations using Salesforce CRM

• Enterprises with complex data collection needs

• Regulated industries requiring strong compliance

• Businesses handling sensitive customer information

• Higher education for admissions and alumni relations

What people say:

Users praise the Salesforce integration while noting the higher price point and enterprise focus.

"FormAssembly works very well with Salesforce. We can create the forms we need in the way that we need with the conditional formatting and prefill the forms with data from Salesforce." Source

8. Zoho Forms

Zoho Forms offers an affordable yet powerful form solution that shines particularly for businesses already using other Zoho applications, providing excellent value with a generous free tier.

Pricing:

• Free Forever: 1 user, 5 forms, 500 submissions/month, 200 MB storage

• Basic (Starter): $10/month (annual) for 1 user, 25 forms, 10,000 submissions

• Standard: $25/month for 10 users, 100 forms, 25,000 submissions

• Professional: $50/month for 25 users, unlimited forms, 75,000 submissions

• Premium: $90/month for 100 users, 100,000 submissions, more storage

Key Features:

• Drag-and-drop builder with 30+ field types

• Conditional logic for dynamic forms

• Calculation fields for formula-based values

• Approval workflows for team processes

• Task assignments from form submissions

• Payment collection (multiple gateways)

• Mobile app with offline data collection

• Multi-language forms

• Zoho ecosystem integration (CRM, Campaigns, etc.)

• Geolocation capture for field service use

Pros:

• Extremely affordable pricing compared to competitors

• Generous free plan includes payment integration

• Strong integration with Zoho ecosystem products

• Mobile apps for iOS/Android with offline capability

• Good multi-user collaboration features

• Approval workflows for internal processes

• Extremely cost-effective user seats (additional users from $2/month)

Cons:

• Integration outside Zoho ecosystem may require Zapier

• Design theming less extensive than design-focused competitors

• UI functional but not as modern-feeling as some alternatives

• Advanced customizations may require more technical knowledge

• Smaller community and fewer third-party tutorials than major players

Best For:

• Businesses already using Zoho products (CRM, Desk, etc.)

• Budget-conscious organizations needing advanced features

• Companies with field workers (offline mobile app is valuable)

• International use cases (multi-language, multi-currency support)

• Internal workflow processes (approvals, tasks)

What people say:

Users appreciate the value and Zoho ecosystem integration, though some note limitations in design flexibility.

"With Zoho Forms, you will gain access to a wide range of tools that allow you to build an impressive form-based data collection system for your business needs." Source

9. 123FormBuilder

123FormBuilder provides a versatile form solution with an emphasis on ease of use and a large template library, making it particularly suitable for users looking to get started quickly.

Pricing:

• Free: 5 forms, 100 submissions/month, 10 fields per form

• Basic (Bronze): ~$24/month for more fields, a few hundred submissions

• Gold: ~$49/month for 20 forms, 5,000 submissions, payments, integrations

• Platinum: ~$99/month for 1,000 forms, 20,000 submissions, advanced features

• Enterprise: Custom pricing for unlimited usage

Key Features:

• 2,000+ form templates for quick setup

• Drag-and-drop builder with numerous field types

• Payment processing (multiple gateways)

• Conditional logic for smart forms

• Multi-page forms with branching

• Quiz scoring capabilities

• Multi-language forms

• File uploads and storage

• Form analytics and reporting

• Extensive integrations (CRM, email, etc.)

Pros:

• Very intuitive drag-and-drop interface

• Enormous template library saves time

• Supports payments and file uploads at affordable price

• Good integration ecosystem with popular tools

• Quiz and scoring features add functionality

• Multi-language support for international use

• Reliable and secure platform with good track record

Cons:

• Free plan quite limited (100 submissions/month)

• Payment features require Gold plan or higher

• Storage limits on lower tiers may be restrictive

• Some design customization limitations compared to premium alternatives

• Interface, while easy, feels less modern than newer competitors

• Advanced features like Salesforce integration require Platinum plan

Best For:

• Small businesses needing a variety of form types

• Organizations valuing ease of use over cutting-edge design

• Companies collecting payments through forms

• International businesses needing language options

• Educational institutions using quiz functionality

What people say:

Users highlight the ease of use and template variety, though some mention wanting more design flexibility.

"123FormBuilder allows you to build your online forms with a powerful drag-and-drop form builder tool that's simple to learn, and is easy to customize." Source

10. Cognito Forms

Cognito Forms stands out with an exceptionally generous free plan combined with powerful capabilities like calculations and repeating sections, making it a hidden gem for businesses with complex form needs.

Pricing:

• Free: Unlimited forms, 500 submissions/month, 1% payment transaction fee

• Pro: $15/month for 2,000 entries, 25 forms, 2 users, no transaction fees

• Team: $35/month for 10,000 entries, 100 forms, 5 users, HIPAA compliance

• Enterprise: $99/month for 25,000 entries, unlimited forms, 50 users

Key Features:

• Repeating sections for dynamic form structures

• Advanced calculations with Excel-like formulas

• Conditional logic for sophisticated branching

• Payment processing with multiple gateways

• Entry management with edit/update capability

• Field-level encryption for sensitive data

• Multi-language and multi-currency support

• Save and resume functionality

• PDF generation for documents

• HIPAA compliance on Team plan

Pros:

• Extremely versatile features even on free plan

• Powerful calculation engine for complex forms

• Unique repeating sections feature perfect for multi-item orders

• Entry editing allows users to update submissions later

• Very affordably priced for the capabilities offered

• Field-level encryption enhances security

• Strong support for international usage (languages, currencies)

• HIPAA compliance at reasonable price point ($35/mo)

Cons:

• Interface functional but not as modern-feeling as premium options

• Formula language has learning curve for complex calculations

• Free plan caps at 500 submissions/month

• Limited direct integrations (relies on Zapier, Power Automate)

• Less brand recognition than major competitors

• No built-in approval workflows (requires integration)

Best For:

• Businesses needing complex calculations in forms

• Organizations collecting multiple items (e.g., order forms)

• Companies on tight budgets requiring advanced features

• Healthcare providers needing HIPAA compliance

• International businesses requiring language/currency options

What people say:

Users praise the powerful features at an affordable price, particularly the calculation capabilities.

"The malleability of what you can do with these forms is incredible. I have yet to encounter something I needed to do with these forms that I was not able to do." Source

12. Paperform

Paperform takes a unique approach to form building by blending the line between forms and landing pages, creating beautiful, conversational experiences that feel more like branded web pages than traditional forms.

Pricing:

• Free Trial: 14 days (no permanent free plan)

• Essentials: $24/month for unlimited forms, 1,000 submissions

• Pro: $49/month for additional features, branding control

• Agency: $159/month for multiple brands, team collaboration

• Enterprise: Custom pricing for high-volume needs

Key Features:

• Beautiful form designs that look like landing pages

• Rich text editing similar to document interfaces

• 650+ templates across various categories

• Conditional logic for personalized experiences

• Custom themes and branding options

• Product selling with inventory management

• Payment processing via multiple gateways

• Calculators and quizzes functionality

• Email automation based on submissions

• PDF generation from responses

Pros:

• Forms look like professionally designed web pages

• Unique document-like editor for intuitive creation

• Exceptional design capabilities without coding

• Strong e-commerce capabilities for selling products

• Excellent typography and visual customization

• Seamless payment collection experience

• PDF receipts and documents generated automatically

• Analytics to track form performance

Cons:

• No permanent free plan

• Learning curve for users accustomed to traditional form builders

• More expensive than basic form tools

• Some advanced features require higher plans

• Fewer direct integrations than established competitors

• Mobile editing experience not as robust as desktop

Best For:

• Design-conscious brands prioritizing aesthetics

• Businesses selling products through forms

• Companies wanting forms to match website experience

• Marketing teams creating lead generation experiences

• Small e-commerce operations without full stores

What people say:

Users love the design quality and flexibility, particularly the ability to create forms that don't look like typical forms.

"Paperform's beautiful, conversion-optimized forms actually remain a highlight throughout all of their pricing tiers. Their user interface is intuitive, and the form building experience feels more like creating a document than a traditional form." Source

13. SurveyMonkey

SurveyMonkey remains an industry leader in survey creation and analysis, offering sophisticated tools for collecting feedback and measuring customer or employee sentiment with robust analytics.

Pricing:

• Free Plan: 10 questions, 40 responses per survey

• Individual Advantage: ~$25/month for unlimited questions, custom branding

• Team Advantage: ~$75/month for 3 users, collaboration features

• Enterprise: Custom pricing for advanced security, administration

• Industry-specific solutions available at varied price points

Key Features:

• Extensive question bank with validated questions

• Survey logic for complex question paths

• Advanced analytics and reporting tools

• Benchmark data for comparative analysis

• AI-powered insights for trend identification

• Team collaboration features

• Branding and customization options

• Integration with business tools

• Multi-language surveys

• Survey distribution via multiple channels

Pros:

• Extremely polished survey creation experience

• Powerful analytics and visualization capabilities

• Large question bank of professionally written questions

• Strong brand trust and recognition

• Benchmark comparisons against industry standards

• Advanced analysis tools beyond basic form builders

• Team collaboration features well implemented

• Mobile app for on-the-go survey management

Cons:

• Free tier quite limited (40 responses cap)

• Becomes expensive for team collaboration

• Primary focus on surveys rather than versatile forms

• Advanced logic can have a learning curve

• Some features buried in complex interface

• Less suitable for transactional forms (orders, registrations)

Best For:

• Customer satisfaction and feedback collection

• Market research and consumer insights

• Employee engagement and pulse surveys

• Educational assessments and research

• Organizations requiring sophisticated data analysis

What people say:

Users value the robust analytics and professional survey capabilities but note the cost can be high for teams.

"SurveyMonkey's strength lies in its sophisticated analytics, extensive question bank, and ability to benchmark results against industry standards, though its pricing can be prohibitive for smaller organizations needing team access." Source

14. HubSpot Forms

HubSpot Forms provides a seamless form solution for businesses using HubSpot's CRM and marketing platform, offering deep integration with lead management and marketing automation tools.

Pricing:

• Free: Unlimited forms as part of HubSpot CRM Free

• Starter: Included in Marketing Hub Starter ($45/month)

• Professional: Included in Marketing Hub Professional ($800/month)

• Enterprise: Included in Marketing Hub Enterprise ($3,600/month)

Key Features:

• Direct CRM integration for lead capture

• Progressive profiling to gradually collect contact data

• Smart form fields that adapt based on known information

• Lead scoring to prioritize submissions

• Automated workflows triggered by submissions

• Custom form styling to match branding

• GDPR compliance tools for consent management

• A/B testing on paid plans

• Lead routing based on form submissions

• Analytics dashboard for form performance

Pros:

• 100% free with HubSpot CRM

• Seamless integration with marketing and sales tools

• Automatically populates contact records

• Powerful automation capabilities

• Great for lead generation and qualification

• Marketing analytics tie directly to form submissions

• Progressive profiling improves conversion rates

• Good mobile responsiveness

Cons:

• Limited usefulness outside the HubSpot ecosystem

• Advanced features require expensive Marketing Hub tiers

• Not as feature-rich for general form needs

• Fewer templates than dedicated form builders

• Limited payment capabilities compared to specialists

• Design customization not as extensive as dedicated tools

Best For:

• HubSpot CRM users (obviously)

• Marketing teams focused on lead generation

• Sales organizations tracking prospect interactions

• B2B companies with longer sales cycles

• Businesses prioritizing marketing automation

What people say:

Users appreciate the seamless CRM integration but note limitations compared to dedicated form builders.

"HubSpot's free online form builder is extremely valuable for businesses already using the CRM, as it directly populates contact records and triggers marketing automation without any additional configuration." Source

15. QuestionScout

QuestionScout offers an intuitive form building experience with exceptional pricing for teams, making it an up-and-coming option for businesses seeking simplicity and affordability.

Pricing:

• Free: Unlimited forms and questions, basic features

• Pro: $5/user/month for all features, unlimited forms

• Enterprise: Custom pricing for larger organizations

Key Features:

• Intuitive form builder with drag-and-drop

• Advanced theme designer for custom branding

• Conditional logic for smart forms

• Team collaboration tools

• File uploads and storage

• Payment collection capabilities

• Integration options with popular tools

• Form analytics and tracking

• Multi-language support

• Mobile-friendly forms

Pros:

• Extremely competitive team pricing ($5/user/month)

• Very affordable compared to enterprise alternatives

• Advanced theme designer for complete branding control

• Intuitive interface requires minimal training

• All features included in Pro plan (no feature paywalls)

• Good balance of simplicity and functionality

• Growing platform with regular updates

Cons:

• Newer product with smaller user community

• Fewer templates than established competitors

• Not as many direct integrations as major players

• Less name recognition than industry leaders

• Documentation still developing

• May lack some specialized features of premium tools

Best For:

• Small teams on tight budgets

• Organizations needing multiple user seats

• Businesses seeking simplicity with branding control

• Companies wanting all features without tiered pricing

• Startups and growing businesses

What people say:

Early users praise the value and simplicity, particularly for team environments.

"QuestionScout allows you to create forms, surveys, and questionnaires with conditional logic, collect payments, build your form for free, and much more." Source

16. Feathery

Feathery focuses on creating sophisticated form workflows with advanced logic capabilities, positioning itself as a solution for complex, multi-step processes that go beyond simple data collection.

Pricing:

• Free: 100 submissions/month

• Basic: $49/month for 2,000 submissions, advanced features

• Pro: $199/month for 10,000 submissions, all features

• Enterprise: Custom pricing for high-volume needs

Key Features:

• Advanced logic workflows (if/else, switches)

• Multi-step form sequences

• Dynamic form generation based on data

• Developer-friendly API and customization

• White-labeling options

• Team collaboration tools

• Version control for forms

• Custom code support

• Webhooks and integrations

• Analytics and conversion tracking

Pros:

• Sophisticated logic handling for complex processes

• Excellent for multi-step applications and workflows

• Strong capabilities for conditional experiences

• Developer-friendly with good API access

• Version control helps manage complex forms

• Good fit for software-like form experiences

• More powerful conditional logic than most alternatives

Cons:

• Higher starting price for paid plan

• Steeper learning curve for advanced features

• Fewer templates than template-focused competitors

• More technical than simpler form builders

• Less suitable for basic, quick forms

• Newer platform still building market presence

Best For:

• Complex application processes

• Multi-step workflows and assessments

• Organizations with technical form requirements

• Companies building form-based applications

• Businesses requiring sophisticated conditional logic

What people say:

Users appreciate the power and flexibility for complex scenarios, though note it may be overkill for simple needs.

"Feathery excels at creating sophisticated form workflows with advanced conditional logic, making it ideal for complex, multi-step applications where the form experience needs to adapt dynamically to user inputs." Source

17. Fillout

Fillout offers a modern, versatile form building platform with notable AI-powered features, striking a balance between simplicity and power for contemporary business needs.

Pricing:

• Free: 1,000 submissions/month, unlimited forms

• Starter: $15/month for 2,500 submissions, team features

• Pro: $39/month for 12,500 submissions, advanced features

• Business: $99/month for 50,000 submissions, all features

• Enterprise: Custom pricing for high-volume users

Key Features:

• AI Form Generator creates forms from prompts or documents

• 50+ field types for versatile form creation

• Conditional logic for dynamic experiences

• File uploads with secure storage

• Custom branding and design options

• Team collaboration tools

• Analytics dashboard for performance tracking

• Multiple language support

• Integrations with popular business tools

• GDPR compliance features

Pros:

• AI-powered form generation saves time

• Modern, clean user interface

• Generous free tier with 1,000 submissions

• Competitive pricing for growing businesses

• Excellent mobile form experience

• Strong balance of features vs. simplicity

• AI can intelligently import existing forms

• Good variety of field types for different needs

Cons:

• Newer platform with evolving feature set

• Fewer templates than established competitors

• Some advanced features only on higher plans

• Less established community and resources

• Not as many direct integrations as major players

• Advanced customization may require Pro plan or higher

Best For:

• Businesses wanting AI assistance with form creation

• Companies seeking modern, clean form experiences

• Organizations with moderate submission volumes

• Teams wanting collaborative form building

• Businesses converting existing documents to forms

What people say:

Early users praise the AI capabilities and clean design approach.

"Fillout's AI Form Generator stands out by creating forms from natural language prompts or by intelligently importing from existing documents, significantly speeding up the form creation process." Source

18. Formless (Typeform)

Formless represents Typeform's foray into AI-powered conversational forms, taking the company's signature engagement-focused approach to the next level with forms that can intelligently respond to users in natural language.

Pricing:

• Beta: Invite-only access phase

• Pro AI: ~$59/month (estimated for full release)

• Enterprise: Custom pricing for large organizations

Key Features:

• AI-driven conversational forms that simulate dialog

• Two-way interaction where forms can answer questions

• Natural language processing for form responses

• Adaptive questioning based on context

• Integration with Typeform ecosystem

• Analytics on conversation quality

• Custom branding and personalization

• Multilingual capabilities

• API access for developers

• Security and compliance features

Pros:

• Revolutionary approach to form engagement

• Forms can answer respondent questions in real-time

• Significantly improves user experience and completion rates

• Can handle complex, non-linear conversations

• Reduces form abandonment through contextual help

• Collects higher quality data through dialog

• Builds on Typeform's proven engagement model

• Potential game-changer for customer interaction

Cons:

• Limited availability (beta/invite-only status)

• Likely higher price point than standard forms

• May require training for optimal AI performance

• New technology with evolving capabilities

• Could be overkill for very simple data collection

• Possible privacy concerns with AI conversation handling

Best For:

• Customer support and FAQ scenarios

• Lead qualification with complex criteria

• High-value conversions where engagement matters

• Educational assessments and interactive learning

• Market research requiring conversational depth

• Applications where form abandonment is problematic

What people say:

Early beta users report impressive engagement metrics and conversion improvements.

"Typeform's 'Formless' creates AI-powered form experiences that simulate real conversations, allowing the form to not only ask questions but also answer respondent queries, creating a two-way chat experience that significantly improves engagement." Source

19. Tally

Tally offers a refreshingly simple approach to form building with a document-like interface, generous free plan, and focus on core functionality without overwhelming complexity.

Pricing:

• Free: Unlimited forms and submissions (fair use policy)

• Pro: $29/month for premium features, branding control

Key Features:

• Document-like interface for intuitive building

• Unlimited forms and submissions on free plan

• Conditional logic for dynamic forms

• File uploads and storage

• Custom domains on Pro plan

• Hidden fields for tracking

• Password protection options

• Payment collection capabilities

• Zapier integration for workflows

• Custom success pages and redirects

Pros:

• Extremely generous free plan

• Uniquely simple "just type" interface

• Minimalist design reduces complexity

• Fast form creation process

• Clean, modern form aesthetics

• No artificial limits on submissions

• Good balance of simplicity and function

• Growing popularity among startups

Cons:

• Fewer advanced features than complex alternatives

• Limited direct integrations (relies on Zapier)

• Less robust for very complex conditional logic

• No built-in analytics on free plan

• Not ideal for complex multi-page applications

• Customization options more limited than dedicated platforms

Best For:

• Startups and small businesses on tight budgets

• Users who find traditional form builders overwhelming

• Quick deployment of clean, functional forms

• Organizations prioritizing user experience

• Businesses needing unlimited submissions without high costs

What people say:

Users praise the simplicity and generous free tier, particularly appreciating the intuitive interface.

"Tally's free plan offers unlimited forms and submissions, with a refreshingly simple interface that lets you create forms as easily as typing a document – making it perfect for users who want to avoid complexity." Source

20. AidaForm

AidaForm provides a versatile form building solution with both traditional and conversational interfaces at very budget-friendly prices, making it an attractive option for cost-conscious businesses.

Pricing:

• Free: Unlimited forms, basic features

• Starter: $10/month for 1,000 responses, no branding

• Basic: $25/month for 5,000 responses, payments

• Pro: $50/month for 10,000 responses, advanced features

Key Features:

• Both traditional and conversational forms

• Large template selection across categories

• Form logic for conditional experiences

• Payment collection capabilities

• Quiz and survey functionality

• WYSIWYG editor for easy building

• File upload support

• Mobile-responsive design

• Integration options with popular tools

• Data export in multiple formats

Pros:

• Very budget-friendly pricing ($10/month entry point)

• Flexible form interface options (traditional or conversational)

• Good template variety for different use cases

• No-code builder accessible to non-technical users

• Supports multimedia content in forms

• Quiz functionality for educational use

• Clean, professional form designs

• Good value for features offered

Cons:

• Less brand recognition than major competitors

• Fewer integrations than enterprise platforms

• Community and resources still developing

• Some advanced features limited to higher plans

• Free plan more limited than some alternatives

• May lack enterprise-level security features

Best For:

• Small businesses with tight budgets

• Organizations needing both traditional and chat-like forms

• Education sector using quiz functionality

• Small e-commerce operations collecting payments

• Non-profits and community organizations

What people say:

Users highlight the value for money and versatility of form options.

"AidaForm offers both conversational (chat-like) and traditional form interfaces, giving users flexibility in how they engage with respondents, all at a very budget-friendly price point starting at just $10/month for 1,000 responses." Source

21. Pabbly Form Builder

Pabbly Form Builder offers a cost-effective form solution that can be purchased individually or as part of Pabbly's broader business suite, providing good value for organizations using multiple tools.

Pricing:

• Free: Unlimited forms with basic features

• Individual: $59/month for Form Builder alone

• Suite: $14.99/user/month for access to all Pabbly tools (50+ apps)

Key Features:

• Drag-and-drop builder with intuitive design

• Conditional logic for dynamic forms

• Payment processing with major gateways

• File uploads and storage

• Auto-responder emails on submission

• Form analytics dashboard

• Custom domains for branding

• Webhooks and API for integration

• Mobile-responsive forms

• GDPR compliance features

Pros:

• Excellent value as part of Pabbly suite

• No transaction fees on payments

• Unlimited submissions on all plans

• Clean, modern form design

• Good integration with other Pabbly products

• Straightforward pricing structure

• No artificial limitations on forms or fields

Cons:

• Standalone form builder relatively expensive

• Fewer templates than template-focused competitors

• Not as feature-rich as specialized enterprise solutions

• Smaller user community than major players

• Limited direct integrations outside Pabbly ecosystem

• Less advanced conditional logic than specialty tools

Best For:

• Businesses already using Pabbly Connect or other suite tools

• Organizations seeking good value without submission limits

• Companies collecting payments without wanting transaction fees

• Teams needing multiple business tools at reasonable cost

• Small businesses with varied software needs

What people say:

Users appreciate the all-in-one value of the suite and the unlimited submission approach.

"Pabbly offers exceptional value when purchased as part of their broader business suite at just $14.99/user/month, giving access to 50+ apps including their form builder, automation tools, email marketing, and more." Source

22. SurveySparrow

Overview: SurveySparrow specializes in creating engaging, conversational surveys and forms with a particular focus on customer experience measurement and continuous feedback collection.

Pricing:

• Free Trial: 14 days (no permanent free plan)

• Basic: $19/month for 500 responses/month

• Starter: $49/month for 1,000 responses/month

• Business: $99/month for 2,500 responses/month

• Enterprise: Custom pricing for large-scale needs

Key Features:

• Conversational survey experience (chat-style)

• NPS, CSAT, and CES specialized templates

• Recurring/scheduled surveys for continuous feedback

• 360° assessment tools for employee feedback

• Offline survey mode for field collection

• Case management for follow-up actions

• Advanced logic and piping

• Custom branding and white-labeling

• Multilingual survey support

• Integration with CRM and help desk tools

Pros:

• Engaging conversational interface boosts completion rates

• Specialized in customer experience measurement

• Both one-time and recurring survey capabilities

• Offline mode useful for field research

• Strong reporting and analytics for feedback

• Good value at mid-tier plans for features offered

• Specialization in experience measurement is valuable

• Mobile-first approach works well on all devices

Cons:

• No permanent free plan (trial only)

• Response limits could be restrictive for high-volume needs

• Primarily focused on surveys rather than transactional forms

• Less suitable for complex application forms

• Fewer direct integrations than largest competitors

• Some advanced features only on higher-tier plans

Best For:

• Customer experience measurement programs

• Regular feedback collection from customers or employees

• NPS and satisfaction tracking over time

• Organizations prioritizing engagement in surveys

• Companies wanting a mobile-first survey approach

What people say:

Users highlight the engagement benefits and specialized customer experience features.

"SurveySparrow's conversational survey experience creates chat-style interactions that significantly improve completion rates compared to traditional forms, while specialized templates for NPS, CSAT, and other metrics make it particularly valuable for customer experience programs." Source

23. Forms.io

Forms.io is part of the 500apps suite, offering form building capabilities within an extensive ecosystem of business applications at a remarkably affordable price point for organizations needing multiple tools.

Pricing:

• Free: Limited features as part of suite trial

• Infinity: $14.99/user/month for all 50+ apps in the 500apps suite

Key Features:

• Standard form building capabilities

• Template library for quick starts

• Conditional logic for branching forms

• File uploads and storage

• Integration with other 500apps tools

• Form analytics dashboard

• Mobile-responsive design

• Custom branding options

• Team collaboration features

• API access for developers

Pros:

• Incredible value as part of 50+ app suite

• All apps for one price ($14.99/user/month)

• Good integration with other 500apps tools

• No need for multiple subscriptions

• Consistent interface across suite

• Simple per-user pricing model

• Access to complementary tools like CRM, help desk, etc.

Cons:

• Not available as a standalone product

• May require commitment to broader platform

• Not as specialized as dedicated form builders

• Fewer templates than form-focused competitors

• Less advanced for complex form scenarios

• May involve learning curve for suite approach

Best For:

• Small businesses needing multiple software tools

• Organizations seeking to consolidate software spending

• Teams wanting integrated business applications

• Companies looking to reduce total subscription costs

• Startups needing various tools without multiple vendors

What people say:

Users appreciate the incredible value of the entire suite for one affordable price.

"Forms.io offers form building capabilities as part of the 500apps suite, giving access to 50+ business applications for just $14.99/user/month – an exceptional value for organizations needing multiple tools beyond just forms." Source

24. GoZen Forms

GoZen Forms leverages AI to speed up form creation while offering both traditional and conversational form interfaces, positioning itself as an innovative solution for modern businesses.

Pricing:

• Free Trial: 14 days

• Basic: $19/month for core features

• Pro: $49/month for advanced features

• Business: $99/month for team and enterprise needs

• Lifetime deals occasionally available

Key Features:

• AI-powered question builder suggests form fields

• Conversational forms for engagement

• Traditional form layouts also available

• Conditional logic and branching

• Quiz, poll, and survey capabilities

• Payment collection features

• File upload support

• Analytics dashboard

• Integration options with business tools

• Mobile-optimized responses

Pros:

• AI assistance speeds up form creation

• Flexibility between conversational and traditional interfaces

• Competitive pricing structure

• Good range of features across plans

• Smart question suggestions save time

• Pleasant, modern user interface

• Occasional lifetime deals offer exceptional value

• Strong for both simple and complex forms

Cons:

• Newer platform with evolving feature set

• Smaller user community than established players

• Limited template library compared to major competitors

• AI suggestions may need refinement for specialized uses

• Documentation still developing

• Fewer integrations than market leaders

Best For:

• Organizations wanting AI assistance with form creation

• Businesses valuing time savings in form building

• Companies needing both traditional and conversational forms

• Marketing teams creating varied form experiences

• Early adopters of AI-enhanced productivity tools

What people say:

Early users praise the AI question builder and the flexibility between form styles.

"The platform features an AI-powered question builder that can suggest relevant form questions in seconds, dramatically reducing the time required to create comprehensive forms while eliminating the need for code." Source

AI in Form Builders: The New Frontier

The integration of artificial intelligence represents the most significant evolution in form building technology in recent years. Several key AI applications are transforming how businesses create and utilize forms:

1. AI-Powered Form Generation

Tools like Fillout, JotForm AI, and our product (Reformer) now offer the ability to generate complete forms from simple prompts or by analyzing existing documents. This dramatically speeds up the creation process and ensures comprehensiveness.

For example, Fillout's AI Form Generator can create a complete customer feedback survey from a simple prompt like "Create a post-purchase satisfaction survey for an e-commerce store" – generating appropriate questions, answer formats, and even conditional logic.

2. Conversational AI Forms

Typeform's Formless represents the cutting edge of AI in forms, creating conversational experiences where the form can actually respond to the user's questions during completion. This two-way interaction mimics human conversation, significantly boosting engagement and completion rates.

Unlike traditional forms that simply branch based on predefined logic, these AI-powered forms can interpret natural language and provide contextual responses, clarifications, or additional information when needed.

3. Response Analysis and Insights

Beyond creation, AI is being applied to analyze form responses and extract actionable insights. Tools can now automatically categorize open-ended responses, identify sentiment patterns, and highlight key trends without manual analysis.

For large-volume forms like customer feedback or employee surveys, this capability transforms raw data into immediate business intelligence.

4. Predictive Form Optimization

Some advanced platforms now use AI to analyze completion patterns and suggest optimizations to reduce abandonment rates. By identifying where users typically drop off or struggle, these tools can recommend question rephrasing, reordering, or simplification.

The Future of AI in Forms

As natural language processing and machine learning continue to advance, we can expect even more sophisticated applications:

• Forms that adapt in real-time based on user behavior

• Automated data enrichment from multiple sources

• Predictive responses based on historical or demographic data

• Emotion detection to gauge user sentiment during completion

Organizations that embrace these AI capabilities gain significant advantages in data quality, user experience, and operational efficiency.

Choosing the Right Form Builder for Your Business

With 24 options to consider, selecting the right form builder requires careful evaluation of your specific needs. Here's a structured approach to making this decision:

1. Assess Your Primary Use Cases

Begin by clearly defining what types of forms you need:

• Lead Generation: Focus on tools with CRM integration, lead scoring, and marketing features (Reformer, JotForm, HubSpot Forms, Typeform, etc)

• Payments & Orders: Prioritize payment processing, calculation fields, and receipt generation (Paperform, Cognito Forms, JotForm)

• Surveys & Feedback: Look for analytical capabilities and engaging interfaces (SurveyMonkey, SurveySparrow, Typeform)

• Internal Processes: Consider workflow, approvals, and integration with business systems (Formstack, Zoho Forms)

• Applications & Complex Forms: Evaluate conditional logic strength and data handling (FormAssembly, Cognito Forms, Feathery)

2. Consider Your Technical Resources

Your team's technical capabilities should influence your choice:

• Non-Technical Teams: Prioritize intuitive interfaces and templates (Google Forms, Tally, 123FormBuilder)

• Mixed Technical Abilities: Choose platforms with both simple and advanced options (JotForm, Zoho Forms)

• Developer Resources Available: Consider tools with APIs and custom code capabilities (Feathery, FormAssembly, Formstack)

3. Evaluate Volume and Budget Constraints

Be realistic about your usage volume and budget:

• Low Volume, Tight Budget: Free options can work well (Google Forms, Tally, Cognito Forms free tier)

• Medium Volume, Moderate Budget: Mid-tier plans of affordable platforms (Zoho Forms, Fillout, AidaForm)

• High Volume, Flexible Budget: Enterprise-grade solutions with scalability (Formstack, JotForm Gold/Enterprise)

• Multiple Tool Needs: Consider suite options for better value (Forms.io/500apps, Pabbly suite)

4. Prioritize Integration Requirements

Your existing technology stack should inform your decision:

• Salesforce Users: FormAssembly is purpose-built for deep Salesforce integration

• HubSpot Users: HubSpot Forms provides native integration at no additional cost

• Microsoft 365 Environment: Microsoft Forms or Cognito Forms (with Power Automate)

• Zoho Ecosystem: Zoho Forms for seamless connection to Zoho apps

• Google Workspace: Google Forms for basic needs, or JotForm/Typeform with Google integrations

5. Consider Special Requirements

Certain specific needs may narrow your options:

• HIPAA Compliance: Formstack, FormAssembly, or Cognito Forms (Team plan)

• Multi-language Forms: Zoho Forms, Cognito Forms, or SurveySparrow

• Complex Calculations: Cognito Forms, Formsite, or JotForm

• AI-Powered Creation: Fillout, GoZen Forms, or JotForm AI

• Conversational Experience: Typeform, Formless, or SurveySparrow

Decision Framework

To simplify your decision process, consider this framework:

1. Starter/Basic Needs: Google Forms, Microsoft Forms, Tally

2. Growing SMB with Varied Forms: JotForm, Cognito Forms, Zoho Forms

3. Marketing Focus: Typeform, Paperform, HubSpot Forms

4. Enterprise/Compliance Needs: Formstack, FormAssembly

5. Customer Experience Measurement: SurveyMonkey, SurveySparrow

6. AI-Enhanced Experience: Fillout, GoZen Forms, Formless

Remember that most platforms offer free trials, allowing you to test the user experience before committing.

Future Trends in Form Building Technology

As we look beyond 2025, several emerging trends are likely to shape the form builder landscape:

1. Voice-Enabled Form Completion

As voice interfaces (like ChatGPT) become more prevalent, expect form builders to offer voice input options, allowing users to complete forms through spoken responses. This will be particularly valuable for accessibility and mobile scenarios.

2. Hyper-Personalization

Forms will become increasingly dynamic, drawing on multiple data sources to present highly personalized experiences tailored to the individual user's history, preferences, and context.

3. Zero-Data-Entry Forms

The ultimate evolution may be forms that require minimal manual input, instead gathering information from connected systems, digital identity providers, and authorized data sources – requiring the user only to verify pre-populated information.

Wrapping Up

The form builder market in 2025 offers unprecedented choice, from simple free tools to sophisticated AI-powered platforms. For small and growing businesses, this variety means you no longer have to compromise – there's likely a perfect solution for your specific needs and budget.

When evaluating options, consider not just your current requirements but how your needs may evolve as your business grows. Many organizations find they need different form tools for different purposes, perhaps using a simple solution like Google Forms for internal data collection while employing a more robust platform like JotForm or Typeform for customer-facing experiences.

The integration of AI capabilities represents the most exciting development in this space, promising to make form creation faster, form completion more engaging, and data analysis more insightful.

Ultimately, the right form builder empowers you to collect the data you need while providing a positive experience for your users – whether they're customers, employees, or partners. By carefully assessing your requirements against the strengths of each platform, you can select a solution that delivers value well beyond its cost.

Remember that the best form builder isn't necessarily the one with the most features or the highest price – it's the one that best fits your specific business context and helps you achieve your goals with minimal friction.